Fiat has been a successful car in India. For the past few years Fiat has been trying enter the luxury sector by producing a variety of sedans.
However there is one thing that I feel Fiat needs to change if it is to make a major headway. It needs to change is logo. Fiat’s current and previous logo is to straight forward. It is just the letters FIAT.
A logo in today’s world is supposed to be cool and classy. The logo may work with the older generation, but it will not work with the newer generation.
The newer generation needs something that will enable them to recall. If Fiat is going to just write their name and call it their logo, then a lot of opportunities are lost.
A Logo is important in branding of a product. And Fiat just typing the letter FIAT seems like they took an easy way out.
Whatever it is, if they want to become a big competitor in today’s market one of the things they need to do is change their logo.
A logo plays a big role in Top of Mind Recall. A good logo is easy to remember and a few flash of a logo goes well in reminding the consumers of the brand.
A logo can tell the history of the company. BMW’s logo is of a propeller, which signifies its airplane engines background.
However I understand this is not an easy demand. To change ones logo is to change’s one image. But for Fiat to make a major headway in the market it needs a better logo. A logo that is graphic and visual which would generate high recall. Fiat does not have to change its image if it changes its logo. The logo can come from its history. The logo can be based on Fiat’s image.
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