For the third time in Tata Nano has caught on fire and the car burned. It seems to me that Tata has not given enough assurance towards the customers that its car are safe and not defected However a friend of mine has also pointed out that the reason for this is probably because in India the customers are not very demanding and have a ‘chalta hai’ attitude and this is probably true.
Still it is necessary for Tata to react. The car burning is not an isolated since there have been two others. If Tata does not take the necessary actions this incident will blow in their face eventually. Tata should have started an enquire internally reviewing the car incident.
The Nano’s blazing is definitely not the customers fault, who will definitely not burn their car for publicity. Tata should have seen this as another opportunity and prove itself as a trustful and caring company by publicizing the compensation given to the cars.
The fact that many of the customers ignorant of this issue is not pretty. It is obvious the Nano bursted into flames not because an owner took petrol and burned his/her car, no owner would do that not thrice; the vehicle has been burning because there is a defect. Is Tata really a trustworthy and a caring organization? In this incident it is seen that Tata is taking advantage of the ignorance of it’s customers.
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